Browsing by Author "Andersson, Victor"

Now showing 1 - 3 of 3

Män som förskollärare - pedagog, pappa eller presumtiv pedofil?
(2013-01-22) Andersson, Jeanette; Andersson, Victor; University of Gothenburg / Department of sociology and work science; Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap
The purpose of this thesis is to explore whether male kindergarten teachers perceive additional expectations from their surroundings (such as co-workers and parents). Furthermore, we aim to understand and explain how these expectations are related to gender norms and hierarchies in society, that is social constructions concerning what men and women should do and be like. In addition, the thesis aspire to understand and explain how these constructions relate to more specific social constructions about sexual molestations in kindergarten contexts and explore how these discourses influence male kindergarten teachers in their work including which strategies they use in order to cope with them. How do male kindergarten teachers perceive additional expectations from their surroundings? How do male kindergarten teachers perceive the effects and consequences of the social constructions about sexual molestations in kindergarten contexts? Do they use coping strategies in order to attend to the expectations projected on them, and if so, what kind of strategies? The thesis is based on a phenomenological approach and conducted through interviews with six male kindergarten teachers. The interviews were directed with an interview guide in hand while allowing for spontaneous input from the interviewee. The use of an interview guide provides for a standardization of the interview, ensuring a good reliability. An argument for a high grade of validity is that the interpretations where made by both of us, thereby preventing misconceptions and false analyses. The thesis concludes that the social constructions about sexual molestations in kindergarten contexts can be seen as a tool for regulating the violations on society´s conception of what men and women should do and be like. It is clear that the interviewees perceive additional expectations and they do use certain strategies in order to cope with them.
Recriuting managers in professional bureaucracies
(2012-07-04) Pettersson, Julia; Andersson, Victor; University of Gothenburg/Department of Business Administratio; Göteborgs universitet/Företagsekonomiska institutionen
Virtual Avatars, Virtual Influencers & Authenticity
(2020-06-23) Andersson, Victor; Sobek, Tim; University of Gothenburg/Graduate School; Göteborgs universitet/Graduate School
Virtual avatars and the subgenre virtual influencers are growing in the contemporary digital society. With this growing phenomenon of virtual avatars and virtual influencers, the questions arise what is real, what feels real, and what do we as consumers perceive as authentic? This is a qualitative study that examines virtual avatars and virtual influencers’ authenticity from a consumer’s perspective, through exploratory focus groups and in-depth individual interviews. What was found in the analysis was that realism can both enhance and decrease the authenticity of an avatar, previous gaming/virtual experience affects the way consumers perceive virtual avatar authenticity, and virtual avatars have difficulties reaching the same level of perceived authenticity as humans by consumers. We further suggest a model for assessing virtual influencers’ authenticity from a consumer’s perspective. The model contains four interrelated factors Purpose, Personality, Continuity, and Transparency. This study contributes to existing authenticity research by adding virtual influencers to understand authenticity. Future research could use our model to explore other types of virtual influencers or virtual influencers in other contexts. Lastly, our contributions to the knowledge of virtual avatars and virtual influencers including the model, could be of practical help when using virtual avatars in marketing and be of guidance when creating virtual influencers.