Browsing by Author "Bromander, Jessica"

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How can a trash bag fee be implemented in Gothenburg? Investigating the innovation of implementing a fee based trash bag system in Gothenburg.
(2016-09-21) Bromander, Jessica; University of Gothenburg/Graduate School; Göteborgs universitet/Graduate School
This study aims to find the answer on how the innovation of implementing a trash bag fee in Gothenburg is possible. Background information was used to review effects that can be observed in municipalities of Switzerland where this concept is used. In addition an understanding of the goals and conditions available in Gothenburg were investigated. Seven professionals were questioned in a semi-structured qualitative interview, to gain valuable insight and understanding of the situations. This list included politicians and employee from Vatten och Kretslopp. Renters such as Poseidon (largest one in Gothenburg) and HSB. Consultants in the field of sustainability and an environment focus were interviewed (Melica) and a project leader at Älvstranden Utveckling, working with the infrastructure and development of the growing city Gothenburg and its goals. An interview by Renova, the waste management of the city, was conducted to better understand the conditions true to Gothenburg. Residents living in apartments were also questioned through a structured interview by reaching out to the public within the geographical area of Vallgraven (city center), a total of forty people shared their answers. The pros and cons of the innovation could therefore be found out, how could be implemented, as well of it was perceived by the public. Gothenburg has high set goals in terms of sustainability and is prepared to use political instruments. Residents were a bit hesitant to the novel idea they had to answer on the spot but agreed that the county would have to be in charge of it and that it would help people reflect upon their waste management, such as increasing recycling. Professionals thought the idea was interesting, some supposed that a change must be made through changing habits and people would get used to it. Yet the idea is fair compared to weight tariff used in many municipalities in Sweden and its positive effects. The innovation could be implemented per municipality, if lobbied by a politician to change the Renhållningsförordning who has the authority to implement the change, which the trash facility management who wins the contract of Gothenburg would have to enforce according to the principles stated by the municipality.
Organizational Factors that Influence Creativity - An Empirical Study of Small Advertising Agencies
(2014-08-13) Bromander, Jessica; Jakic, Dijana; University of Gothenburg/Department of Business Administration; Göteborgs universitet/Företagsekonomiska institutionen
Creativity is a vital tool in a knowledge based industry, which has shown itself to be ever increasing as the society shifts its focus on it. Creativity is a phenomenon which has proven itself valuable to the advertising industry. This concept is difficult to grasp and narrow down, yet of such importance for being competitive on the market, therefore this study aims to highlight the organizational factors that influence it. The question asked is what organizational factors influence creativity a small advertising agency. It can either be boosted through the factors present in the work environment, the individuals at the agency who compose the groups and thus the dynamic that emerges, the leader’s role and characteristics, goals, their autonomy and freedom, available resources and work pressure. In addition it is essential to consider and shed light on impediments to creativity, within the group, organization and the leader’s impact on the work process. This dictates how mistakes are handled and used for the company’s development. Risks are a meaningful element in the advertising business and must be reflected upon. It is apparent that many factors are to be considered when evaluating what affects creativity, and none can be disregarded as they are all incorporated. They are highly interconnected. Agencies are sometimes limited due to their small size in having the room to take risks and daring to create something different. Interviews were conducted at four small advertising agencies to gather information to form a valid result and understanding of creativity’s platform an organization. Theories relevant to the subject have been collected to aid this aim. A model has been formed to cover all the organizational factors, and structure the analysis.