Browsing by Author "Franke, Julia"

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Improving Supply Chain Collaboration through Planned Change Towards an approach for change management in supply chains
(2021-06-28) Norrman, Johanna; Franke, Julia; University of Gothenburg/Graduate School; Göteborgs universitet/Graduate School
To mitigate disruptions in supply chains, organizations must consider not only risks affecting their operations but also those which affect their partners. As a consequence, supply chain disruptions can only be dealt with through a collaborative effort by the supply chain as a whole. To improve their management of disruptions and ensure their continued existence, organizations need to increase collaboration in their supply chain. This requires changes to be made both internally and externally in the supply chain. Yet scholars provide little advice regarding how planned changes can be implemented and maintained outside organizational boundaries. This thesis aims to help organizations improve their supply chain collaboration by attaining an increased understanding of how planned changes can be implemented in a supply chain context. The results of the study show that an extraordinary event, such as a major disruption, was sometimes required for the change process to start. A crisis may thus present an opportunity for organizations to improve their supply chain collaboration. Furthermore, the process of improving collaboration differed when buyers and suppliers were more or less dependent on each other. Collaboration improved with more ease when there was a mutual dependency between partners, while independence prevented it from developing. Practitioners have to consider this when implementing planned change initiatives, preferably by using different strategies for different partners. However, this approach means that some existing change models may become difficult to apply in practice. More research needs to be conducted to make these applicable to supply chains.
Industrial Internet of Things; How technology providers capture a competitive edge by analyzing the Business Model Environment
(2017-09-13) Franke, Julia; Gustafsson, Moa; University of Gothenburg/Graduate School; Göteborgs universitet/Graduate School
Technological development and innovations have over centuries triggered Industrial Revolutions that have transformed industries. Our society, and not at least the manufacturing sector, is facing a progressive digitalization known as the Industrial Internet of Things (IIoT), which is prospered to transform the industry and disrupt legacy business models. The technological impact of this change has proved to bring impressive improvements in quality, efficiency, and flexibility. However, the business perspective of this change lack attention and research of tomorrow’s business models is required. The purpose of this explorative research is therefore to analyze how the development of IIoT affects providers´ business models within the manufacturing sector, excluding elements of technological investigations. The research is based the Business Model Environment framework, which initially investigates what external forces that affect the development of IIoT, followed by analyzing the transformation of providers’ business models. The novelty of the chosen area claimed a qualitative approach comprising interviews with providers of IIoT solutions and experts of the field. Findings show that data security will play an increasingly important role in future, together with the establishment of technological standards. In addition, the IIoT market is growing in both size and speed of development, making the Legal aspect, Switching Costs, and Market Attractiveness the most influential externalities. Providers’ business models will undergo extensive transformation within the nearest future. IIoT technologies enable new customized solutions, which transform both the Value Proposition and Customer Relationship. These elements will also imply changes in the Revenue Streams, as new payment models are required for sustained competitiveness. The intensified competition makes alliances favorable, and Key Partnership is prospered to be increasingly important in future. The providers of IIoT technologies will face tremendous changes in nearest future, and IIoT will bring advantages for all parties in the value chain.
Kundvärdeskapande- Konkurrensförmåga genom transportkvalitativa egenskaper
(2015-10-02) Franke, Julia; Gustafsson, Moa; University of Gothenburg/Department of Business Administration; Göteborgs universitet/Företagsekonomiska institutionen
Bakgrund och problemdiskussion: Utveckling inom handel och globalisering har bidragit till ökad konkurrens för aktörerna på transportmarknaden. Marknadens komplexitet och nya krav på transportleverantörerna har förändrat konkurrenssituationen. Att fokusera på kunden har blivit centralt för att vara konkurrenskraftig. För att möta efterfrågan krävs en kundorienterad strategi. Skapandet av kundvärde kräver identifikation av de egenskaper kunden värdesätter. Frågeställningarna som utgör grund för uppsatsen följer: Vilka kvalitetsegenskaper värderar kunden högt vid val av transportleverantör? Hur kan ökat kundvärde och konkurrensförmåga skapas genom strategiskt agerande? Intresset bakom studien grundar sig i marknadens utveckling, vilken blivit mer kundorienterad. Vidare intressebild ligger i hur kundvärde kan tillämpas i en verksamhets strategi för att uppnå konkurrenskraftig marknadsposition. Syfte: Syftet med uppsatsen är att kartlägga och analysera hur kundvärde skapas inom transportbranschen, samt hur detta kommer till uttryck inom en verksamhets strategi. Vidare är avsikten att undersöka transportköparnas preferenser och attityder vid val av transportör. Målet är att vidga kunskapen kring kundorientering och marknad för vunnen konkurrensfördel. Metod: För att uppfylla uppsatsens syfte har fallstudie genomförts på transportföretaget NTEX. Transportkvalitativa egenskaper har identifierats genom undersökning i enkätform. Empiri har tillsammans med teori utgjort grund för analys. Slutsats: Utifrån numerisk gradering konstateras godshantering, pålitlighet, tillgänglighet och trygghet vara de viktigaste egenskaperna vid val av transportleverantör. En rangordning av egenskaperna fastställer pålitlighet, transporttid och pris. Vidare kan helhetsperspektiv där både extern och intern miljö tas i beaktande bidra till strategi som uppfyller uttalade och outtalade behov skapa kundvärde. Ett kundvärde som genererar ökad konkurrensförmåga.