Browsing by Author "Golinski, Wilhelm"

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    Att umgås med reklam – en kvalitativ studie om reklam i sociala medier ur ett offentlighetsperspektiv
    (2015-08-13) Golinski, Wilhelm; Wåger, Matilda; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborg University/Department of Journalism Media and Communication
    Titel: Att umgås med reklam – en kvalitativ studie om reklam i sociala medier ur ett offentlighetsperspektiv Författare: Wilhelm Golinski & Matilda Wåger Uppdragsgivare: Marie Grusell, Göteborgs universitet (JMG) Kurs: Examensarbete i Medie- och kommunikationsvetenskap. Institutionen för journalistik, medier och kommunikation (JMG), Göteborgs Universitet. Termin: Vårterminen 2015 Handledare: Marie Grusell Antal ord: 19 872 Antal sidor: 60 (exklusive bilagor) Syfte: Att undersöka medieanvändares inställning till reklam i sociala medier och om synen på sociala medier som offentliga eller privata påverkar inställningen. Metod: Kvalitativ studie med respondentintervjuer. Material: Analysen baseras på elva samtalsintervjuer med medieanvändare i blandade åldrar i Göteborgsområdet. Huvudresultat: Resultaten av denna mottagarstudie visar en mer negativ inställning till reklam i sociala medier jämfört med reklam generellt. Inställningarna till reklam varierar något beroende på om personen i fråga ser sociala medier som en privat sfär eller en offentlig sfär där acceptansen ökar ju mer offentligt forumet upplevs. Överlag upplevs de sociala medierna som privata, vilket med studiens teoretiska utgångspunkt förklarar den mer negativa synen på reklamen i sociala medier.
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    PORTRAYING COVID-19 VACCINES IN ALTERNATIVE MEDIA - A content analysis of the framing of COVID-19 vaccines in Swedish alternative news media
    (2022-09-30) Golinski, Wilhelm; Göteborgs universitet/Institutionen för journalistik och masskommunikation; Göteborg University/Department of Journalism and Mass Communication
    Purpose: The purpose of this thesis is to gain insights into alternative news media in crisis communication by addressing the news media portrayal of COVID-19 vaccines, inoculation campaigns and the implementation of vaccine mandates by alternative news media outlets in Sweden (Fria Tider and ETC/Dagens ETC). With an exploratory and comparative approach, the study’s overall aim is to investigate how news regarding COVID-19 vaccines (including the vaccines themselves, vaccination campaigns, vaccine passports and mandates) has been portrayed in different Swedish alternative media outlets, and how this compares to traditional mainstream media. The relevance of the chosen research problem revolves around the changed preconditions of alternative media in today’s media market and the function of the media as an information disseminator during crises. Theory: Framing theory, alternative media anti-systemness matrix, issue attention cycle Method: Quantitative content analysis Result: The findings confirm that there are differences between the alternative news media outlets, also when compared against mainstream media, albeit the findings being indicative in nature. The differences concern the portrayal of actors with less praise, more criticism, and lower levels of neutrality. Alternative media were found to focus on the severity and threat to people’s health, with a greater tendency to define the problem and possibly casting blame, as well as a greater focus on conflicts and alarming content in prominent positions of the news items examined. Additionally, a larger share 3 of emotion-evoking frames was found in the main text of the news items. Differences between the alternative news media outlets were also found in terms of thematic/episodic framing, focusing on actors on different levels, which could indicate different approaches towards responsibility attribution.