Browsing by Author "Jakic, Dijana"

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Global Ideas; Using it platforms for idea sharing in MNCs
(2016-10-03) Mijatovic, Mikaela; Jakic, Dijana; University of Gothenburg/Graduate School; Göteborgs universitet/Graduate School
Ideas are the basis of what can lead to innovation, where the latter is crucial to obtain and sustain competitive advantage. MNCs have the possibility to internally connect globally diverse knowledge to create ideas through organisation-wide collaboration. However, MNCs experience difficulties with sharing ideas internally. IT platforms have been presented as a solution, but have received limited attention in previous research, therefore this study explores the interdisciplinary gap of the two fields, MNCs knowledge sharing and IT platforms. This qualitative study aims to increase the understanding of how IT platforms can be used for sharing ideas in the daily operations within an MNC, where the platforms are available to all employees. The findings show that IT platforms can be used as wikis, suggestion boxes, social media platforms and Q&As for sharing ideas in the daily operations. This study identifies the use of the IT platforms and the elements that affect the use, without providing best practice recommendations. However, the use of these platforms in MNCs is impacted by elements related to knowledge sharing barriers for MNCs as well as the support mechanisms needed for IT platforms. Finally, the result of this study implies that MNCs can use the four explored IT platforms for sharing ideas in a variety of ways, e.g. from creating discussions for ideas, to having standardised forms for idea sharing.
Organizational Factors that Influence Creativity - An Empirical Study of Small Advertising Agencies
(2014-08-13) Bromander, Jessica; Jakic, Dijana; University of Gothenburg/Department of Business Administration; Göteborgs universitet/Företagsekonomiska institutionen
Creativity is a vital tool in a knowledge based industry, which has shown itself to be ever increasing as the society shifts its focus on it. Creativity is a phenomenon which has proven itself valuable to the advertising industry. This concept is difficult to grasp and narrow down, yet of such importance for being competitive on the market, therefore this study aims to highlight the organizational factors that influence it. The question asked is what organizational factors influence creativity a small advertising agency. It can either be boosted through the factors present in the work environment, the individuals at the agency who compose the groups and thus the dynamic that emerges, the leader’s role and characteristics, goals, their autonomy and freedom, available resources and work pressure. In addition it is essential to consider and shed light on impediments to creativity, within the group, organization and the leader’s impact on the work process. This dictates how mistakes are handled and used for the company’s development. Risks are a meaningful element in the advertising business and must be reflected upon. It is apparent that many factors are to be considered when evaluating what affects creativity, and none can be disregarded as they are all incorporated. They are highly interconnected. Agencies are sometimes limited due to their small size in having the room to take risks and daring to create something different. Interviews were conducted at four small advertising agencies to gather information to form a valid result and understanding of creativity’s platform an organization. Theories relevant to the subject have been collected to aid this aim. A model has been formed to cover all the organizational factors, and structure the analysis.