Browsing by Author "Lundberg, Nora"

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    #AIRBNBWHILEBLACK - A case study on the narrative character of hashtag activism on Twitter in 2016
    (2019-09-19) Lundberg, Nora; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborg University/Department of Journalism Media and Communication
    Purpose: The aim of this study is to provide an understanding of the character of the communication conducted through the use of the hashtag #AirbnbWhileBlack on Twitter. Theory: Postcolonial theory will offer a contextual perspective on the issue of discriminatory hosts on Airbnb. An account of narrative agency in hashtag activism will be helpful in understanding the characteristics of hashtag activism. The Narrative Paradigm will provide assistance in understanding how an argument lacking in rationality can be conducted and accepted on the basis of good reason. Lastly, the theory of critical consciousness will be used to attain an understanding of how consciousness-raising–through its empowering of groups– can be a form of activism. Method: The chosen method is a case study, qualitatively thematising the data and presenting it in the form of separate, co-constructed narrative themes and reactions. Material: The data consists of 217 tweets collected from the time period 1 April 2016 to 31 August 2016. Results: The character of the communication conducted through the usage of the hashtag #AirbnbWhileBlack on Twitter is narrative in form and predominantly based on good reason rather than rationality. There are indicators of authors being aware of their group identity and conscious about the group’s inferiority to other groups in society. The communication is invitational and characterized by solidarity.
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    Leading without a budget- A case study of managerial leadership
    (2021-06-28) Gilbertsson, Filip; Lundberg, Nora; University of Gothenburg/Graduate School; Göteborgs universitet/Graduate School
    In decentralized organizations, control and decisions are pushed out by central management down in the organization. There are several ways that management can control the organization and for managers to control their employees. A standard tool to use is a budget, which has been a central part of many organizations for a long time. There are a few examples of companies that are working without a budget, and this concept is referred to as Beyond Budgeting. Research has suggested that managers in organizations that practice Beyond Budgeting require to practice good managerial leadership. With a qualitative study, we study managerial leadership in organizations that practice Beyond Budgeting. Our research question is: How is Beyond Budgeting affecting managerial leadership? We have interviewed managers and employees at the case company Handelsbanken, which is practicing Beyond Budgeting. According to our findings, the managers had created several different mechanisms for organizational steering and management instead of using a budget. These mechanisms are qualitative instead of having a quantitative tool as a budget. This had implications for the leadership and made the managers work closer to the employees. We found out that the leadership was more about taking care and supporting employees rather than telling them what to do. There were also signs that managers and employees got a high level of responsibility, both since they had no budget to follow and since the organization promoted self-leadership. Managerial leadership in an organization that practice Beyond Budgeting requires a strong corporate culture. The culture helps and guides managers in their work.