Browsing by Author "Tecklegiorgis, Deborah"

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    Digital Marketing among SMEs within the B2B sector during Covid-19
    (2021-07-02) Tecklegiorgis, Deborah; Mohamed Hashi, Selma; Fagundez, Faranaz Mariana; University of Gothenburg/Graduate School; Göteborgs universitet/Graduate School
    This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings identified three approaches taken by the SMEs, based on the enablers and/or barriers the companies faced in their efforts to adopt and utilize digital marketing, which were the following: an active approach towards implementing digital marketing activities, an exploratory approach where the SMEs aimed at transforming their marketing activities digitally and finally, a passive approach where minimum changes were made towards adopting digital marketing activities. Building on the framework by Taiminen and Karjaluoto (2015), barriers and enablers were used to empirically explore SMEs adoption of digital marketing. The findings indicate that knowledge and attitude as well as financial and human resources were the most significant factors. Companies who had these as enablers were more likely to adopt digital marketing, whereas the opposite was true for those who had these factors as barriers.
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    MÄNSKLIGA RÄTTIGHETER KONTRA DEN INRE SÄKERHETEN En idéanalys av EU:s bemötande av två flyktingströmmar
    (2018-09-13) Tecklegiorgis, Deborah; Göteborgs universitet/Statsvetenskapliga institutionen; University of Gothenburg/Department of Political Science
    The aim of this study is to conduct a comparison between the response of the EU to two events, namely the refugees from Bosnia during the 1990’s and the European refugee crisis from 2015. With regards to these events, this study will clarify whether the ideas of the EU have stronger tendencies towards realism or liberalism. The former is characterized by a focus on the means to protect the internal security of the union, whereas the latter prioritizes human rights and refugee protection. Documents published by the EU will be used to illustrate these tendencies in the shape of an idea analysis. This method will also be complemented by a comparative method, given that it is a comparison between two events being made. Elements of both realism and liberalism were evident and in some cases these ideas were ambiguous. However, the results implied that ideas based on realism are meaningfully stronger for the more recent event compared to the former.