Content Management Systems – Business effects of an implementation

Abstract

This thesis was performed at the business areas of Volvo Group where we evaluated the business effects from an out-of-the-box content management system (CMS) implementation. A CMS helps an organization to collect, support, organize and publish information on the Internet, intranet and extranet. Our purpose with this thesis was to evaluate a CMS implementation and to compile a model for CMS evaluation to be able to show the business effects generated to the organization by the CMS. To compile a model we studied literature on CMS and evaluation of IS/IT-investments. Our model was customized and consisted of Observed CMS business effects, CMS business effects and impact, IS/IT-investment evaluation and Additional IS/IT-investment evaluation. The conclusion provided to us by our evaluation model was that the positive business effects from a CMS implementation are “effective work process”, “content policy”, “togetherness”, “reduced hosting costs”, “reuse of content”, “increased web presence” and the negative are “low flexibility”.