Digital musikdistribution via nätet - Hur kan framgång uppnås?

Abstract

The music-industry today is facing the challenge to introduce e-Business solutions for online-distribution of music. This is necessary to meet the competition from free services like Napster. We found this area very interesting since we are very interested in music and also have significant experience in swedish students attitudes towards online music-piracy. Our main goal was through the use of the science of informatics identify factors that could be of importance for the music-industry to achive a successful e- Business. To achieve this, explicit theories found in litterature have been examined. Furthermore we interviewed experts in several relevant areas. We also conducted a survey as well as interviews among potential customers to get their views. We identified a number of success factors related both to the buyer and to the seller. We saw few problems in the technology- and design-related aspects of constructing an e-Business solution for online music. However, we found that the main problems were peoples attitudes towards online music-piracy and that the buyers and the sellers have different views on the price issue. Some kind of understanding of eachothers needs must be reached before a successful e-Business solution can be launched. We feel that representatives from the music industry can gain from reading this report. Since there are aspects in the report unique to the music industry, some developers of e-Business soulutions may also gain from reading this report.