| dc.description.abstract | Leveransalternativ före-handel med dagligvarorElisabeth KarlssonAKADEMISK AVHANDLINGFör avläggande av ekonomie doktorsexamen i företagsekonomi som medtillstånd av Handelshögskolans fakultetsnämnd vid Göteborgs universitetframlägges för offentlig granskning fredagen den 9 maj 2008, kl. 13.15 iCG-salen vid Företagsekonomiska institutionen, Vasagatan 1, Göteborg.AbstractUniversity of Gothenburg Author: Elisabeth KarlssonSchool of Business, Economics and Law Language: SwedishDept. of Business Administration ISBN: 978-91-7246-262-5PO Box 610, SE 405 30 Gothenburg 380 pagesSweden Doctoral thesis 2008Delivery Options for Grocery E-CommerceGrocery e-commerce was first introduced on the Swedish market in the late 1990s.However, all but one of the centrally initiated e-grocery stores were ended in theearly 2000s. Today, there are signs of recovery, since new operators are enteringand previous operators are re-entering the grocery e-commerce market. This thesisexplores grocery e-commerce in general and the design of delivery options inparticular. The overall purpose is to generate knowledge that can be used to increasethe environmental efficiency of the grocery distribution system by studying howdelivery system design can increase the market share of grocery home delivery. Thethesis rests upon a fundamental assumption - supported by previous research - thatan increased market share for grocery e-commerce operated in a coordinated homedelivery system leads to improved environmental efficiency, such as reducinggreenhouse gases.Grocery e-commerce delivery option design is explored from e-grocers ,distributors as well as consumers perspectives in five different studies, in whichdata collection and analysis methods adherent to both the qualitative and thequantitative paradigms are applied. The results are discussed in the light of thetheoretical framework, which in broad terms embraces logistics,efficiency/effectiveness and customer utility. Further, the results are relevant tocurrent and future operators in the grocery e-commerce business as well as toresearchers in the field and they can be used as support for policy decisionsregarding actions to improve the environmental efficiency of the grocerydistribution system. The recommendations for an efficient and effective grocerye-commerce delivery option design are based on vast empirical evidence fromseveral studies covering cost efficiency aspects as well as consumers needs andpreferences.Key words: E-commerce, Groceries, E-grocery, Delivery option, Distributionsystem, Efficiency, Effectiveness, Customer utilityPrinted in SwedenBy Intellecta DocuSys AB © 2008 Elisabeth KarlssonVästra Frölunda, 2008 and BAS Publisher | en |
