Logotyp och annonskampanj för InterRail

dc.contributor.author	Larsson, Joel
dc.date.accessioned	2008-10-03T08:34:15Z
dc.date.available	2008-10-03T08:34:15Z
dc.date.issued	2008-10-03T08:34:15Z
dc.identifier.uri	http://hdl.handle.net/2077/18280
dc.description.abstract	As a project in advertising and graphic design the goal was to create a print campaign and a new logo for the train ticket Interrail. The project started with research, in which target groups were analyzed and defined, arguments for the campaign was decided and some guiding values for the logo were defined. After the research came the creative part, ideas for the campaign was decided and executed and a logo was drawn. The projects final result was three print ads and a logo.	en
dc.language.iso	swe	en
dc.relation.ispartofseries	DK 2008
dc.subject	Advertising	en
dc.subject	Graphic design	en
dc.subject	Logotype	en
dc.subject	Print ad	en
dc.subject	Train	en
dc.subject	Europe	en
dc.title	Logotyp och annonskampanj för InterRail	en
dc.type	Text
dc.setspec.uppsok	FineArt
dc.type.uppsok	C
dc.contributor.department	Göteborgs universitet/HDK - Högskolan för design och konsthantverk	swe
dc.contributor.department	Göteborg University/HDK - School of Design and Crafts	en
dc.type.degree	Student essay