Organic Brand Development: an intriguing role play in the brand portfolio setting

Degree

Student essay

URI

http://hdl.handle.net/2077/22654

Collections

Kandidatuppsatser Företagsekonomiska institutionen

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gupea_2077_22654_1.pdf (823.8Kb)

Date

2010-06-22

Author

Lindqvist, Björn

Samuelsson, Eva

Language

eng

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