The Brand Identity and Brand Image of Gothenburg - A Case Study of Way out West

Degree

Student essay

URI

http://hdl.handle.net/2077/25714

Collections

Kandidatuppsatser Företagsekonomiska institutionen

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gupea_2077_25714_1.pdf (537.4Kb)

Date

2011-06-17

Author

Knape, Ellen

Lundell, Hanna

Keywords

Brand identity

brand image

event

Language

eng

Metadata

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