Nätverksorganisering och kulturell styrning av marknaden Studie av den iranska traditionella ”Bazaaren”.

Abstract

In this paper I will describe the Iranian traditional market, the so called ”Bazaar”. The Bazaar has during the latest centuries been the only major actor and played a crucial role in the countries socio-economical life. It is the men’s world, based on network, hierarchical, and founded on informal institutions and relationships. The form of its organization is a combination of market, hierarchy and co-operation. It is network based and the Bazaari (businessman) is the central link in the network. Further, I introduce the concept of network and network theory in relation to the Bazaar. Afterwards the Bazaar is analysed and its function is explained with the help of network theory.