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dc.contributor.authorSvedsäter, Henrikswe
dc.contributor.authorJohansson-Stenman, Olofswe
dc.date.accessioned2006-12-14swe
dc.date.accessioned2007-02-09T11:15:58Z
dc.date.available2007-02-09T11:15:58Z
dc.date.issued2003swe
dc.identifier.issn1403-2465swe
dc.identifier.urihttp://hdl.handle.net/2077/2822
dc.description.abstractThis paper proposes that people derive utility from a positive self-image, influenced by ethical views, internal honesty, and consistency between sequential choices. A model is tested by conducting the same choice-experiment for two WWF-campaigns in three different contexts. It predicts that marginal WTP for contributions to these campaigns is highest when choices are hypothetical, lower in a real-money experiment that follows a hypothetical experiment, and lowest when real-money choices are made directly. Additionally, it predicts that marginal WTP decreases with the scale of financial incentives in a real-money experiment. The empirical results are consistent with these hypotheses.swe
dc.format.extent39 pagesswe
dc.format.extent247448 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoenswe
dc.relation.ispartofseriesWorking Papers in Economics, nr 94swe
dc.subjectchoice experiment; self-image; hypothetical and real WTP; cognitive dissonance; environmental valuationswe
dc.titleSELF IMAGE AND CHOICE EXPERIMENTS: HYPOTHETICAL AND ACTUAL WILLINGNESS TO PAYswe
dc.type.svepReportswe
dc.contributor.departmentDepartment of Economicsswe
dc.gup.originGöteborg University. School of Business, Economics and Lawswe
dc.gup.epcid2666swe
dc.subject.svepPsychologyswe


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