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  • School of Business, Economics and Law / Handelshögskolan
  • Department of Economics / Institutionen för nationalekonomi med statistik
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How Category Reporting Can Improve Fundraising

Sammanfattning
Many fundraisers report donations using categories such as more than £ 1000, more than £ 10,000 etc. One naturally wonders how we should categorise donations and whether category reporting can raise more funds than simple uncategorised reporting. To shed light on these questions, we employ a signalling game framework in which both the donor s donation and his bene ts of being in a higher category are determined endogenously. Our analysis suggests that categorised reporting can always improve fundraising. Indeed, we show that both a high and a low category threshold can increase donations. Categorised reporting, especially with a high threshold, can though also lead to the existence of a low donation equilibrium. Fundraisers may then have to choose between: a safer low threshold and a potentially more lucrative high threshold where they would also have to try to coordinate individuals on the desirable equilibrium.
Övrig beskrivning
JEL classification: C72; D82; H41
URL:
http://hdl.handle.net/2077/28266
Samlingar
  • Working papers
Fil(er)
gupea_2077_28266_1.pdf (308.7Kb)
Datum
2011-12
Författare
Cartwright, Edward
Patel, Amrish
Nyckelord
fundraising
category reporting
signalling
Publikationstyp
report
ISSN
1403-2465
Serie/rapportnr.
Working Papers in Economics
522
Språk
eng
Metadata
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