Customer Relationship Management Success factors for Insurance Companies in a B2B perspective

dc.contributor.author	Rehn, Emma
dc.contributor.author	Amkell, Dominique
dc.date.accessioned	2012-02-20T14:50:51Z
dc.date.available	2012-02-20T14:50:51Z
dc.date.issued	2012-02-20
dc.identifier.uri	http://hdl.handle.net/2077/28791
dc.language.iso	swe	sv
dc.subject	CRM	sv
dc.subject	CRM-system	sv
dc.subject	kundlojalitet	sv
dc.subject	business to business	sv
dc.subject	tjänsteföretag	sv
dc.subject	relationsmarknadsföring	sv
dc.title	Customer Relationship Management Success factors for Insurance Companies in a B2B perspective	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay