Can club cards create customer commitment?

dc.contributor.author	Hägglind, Anna
dc.contributor.author	Hertzman, Martin
dc.date.accessioned	2012-06-18T11:34:52Z
dc.date.available	2012-06-18T11:34:52Z
dc.date.issued	2012-06-18
dc.identifier.uri	http://hdl.handle.net/2077/29368
dc.language.iso	eng	sv
dc.subject	Loyalty	sv
dc.subject	Customer loyalty	sv
dc.subject	Loyalty programms	sv
dc.subject	Norway	sv
dc.subject	Sweden	sv
dc.subject	Customer relationship management	sv
dc.subject	Switching cost	sv
dc.subject	Customer club card	sv
dc.subject	Grocery market	sv
dc.title	Can club cards create customer commitment?	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay