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Från "Word of Mouth" till "Electronic Word of Mouth" En studie i hur begreppets innebörd förändras över tiden

Degree
Student essay
URI
http://hdl.handle.net/2077/29397
Collections
  • Kandidatuppsatser Företagsekonomiska institutionen
View/Open
gupea_2077_29397_1.pdf (1.994Mb)
Date
2012-06-19
Author
Stranne, Victoria
Turesson, Marcus
Keywords
Word of Mouth
Electronic Word of Mouth
Word of Mouse
Online Word of Mouth
Internet Word of Mouth
Language
swe
Metadata
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