How can Brand Equity serve as a platform for Brand Extension

dc.contributor.author	Jernow, Louise
dc.contributor.author	Simonsson, Elin
dc.date.accessioned	2012-06-19T11:33:37Z
dc.date.available	2012-06-19T11:33:37Z
dc.date.issued	2012-06-19
dc.identifier.uri	http://hdl.handle.net/2077/29403
dc.language.iso	eng	sv
dc.subject	Brand equity	sv
dc.subject	Brand extension	sv
dc.title	How can Brand Equity serve as a platform for Brand Extension	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay