JMG - Department of Journalism, Media and Communication / Institutionen för journalistik, medier och kommunikation: Recent submissions
Visas titlar 21-40 av 968
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HEJ GOOGLE! VILKEN ROLL HAR FÖRVÄNTNINGAR FÖR SYNEN PÅ INFLUENCER MARKETING PÅ TIKTOK?
(2022-08-01)Commissioned by JMG, Gothenburg University, this study has taken on the significance and acceptance of advertising. In today’s society everything is based around the internet and social media platforms. Almost every ... -
DET SKA VARA LÄTT ATT GÖRA RÄTT
(2022-08-01)Internal communication within public organizations is a vital part in making them function and to reach organizational strategic goals, however it is also somewhat forgotten. This is partly due to the glorification of ... -
ETT NÖDVÄNDIGT ONT
(2022-08-01)Every day we are exposed to a large amount of advertisements. As social media has become an important part of many people's lives, advertising on these platforms has also become important for advertisers and major ... -
Är det framgångsrikt att göra CSR-kommunikation tvingande?
(2022-08-01)Is it successful to force CSR-communication? As the environmental crisis is becoming increasingly urgent, the world is taking precautions to prevent the crisis from escalating into a point of no return. One example of ... -
KAN DU BJUDA PÅ ETT LEENDE?
(2022-08-01)CAN YOU GIVE US A SMILE? The purpose of this study is to examine if the communication differs between journalists and female and male professional football players during live-interview situations. Since the 1900s sports ... -
INSTAGRAM SOM ARENA FÖR POLITISK REKLAM
(2022-08-01)In today’s society, we see advertisement everywhere. Personal-targeted advertising has also grown larger because of the information-gathering of users' personal data, in order to design advertising that will suit the ... -
SNUS ELLER GODIS
(2022-08-01)The purpose of this study is to examine how young people experience the marketing and brand of VELO, a tobacco-free snus company based in Sweden. This from an ethical perspective, but also how it correlates to their use ... -
SWIPEA UPP ELLER SCROLLA FÖRBI?
(2022-08-01)During the last decade, social media has become an increasingly important part of our everyday lives, as has the advertising that we are fed daily on various platforms and social networks. The advertising on Instagram ... -
Störande. Är det en definition?
(2022-08-01)The purpose of this thesis is to study and analyze how adolescents and young adults experience advertising on YouTube. We have through qualitative interviews studied our respondents' self-experienced attitudes towards ... -
All reklam är jobbig! Eller?
(2022-08-01)We live in a society that is embossed by social media. It has gone from being a platform where you share photos and updates with your closest friends, to becoming a platform that influencers make a financial living on. ... -
Vad kostar kriminaljournalistiken? - En kvalitativ intervjustudie om svenska kriminaljournalisters arbetssituation
(2022-04-01)The aim of this study is to look into the work conditions of eight Swedish crime journalists and investigate how they experience their work environment, the support from employees, their safety and how they are coping ... -
”Av män, för män och om män” - En kvantitativ och kvalitativ studie om könsrepresentation i sportjournalistiken
(2022-03-31)Aim of thesis: The aim of this study is to investigate and acquire knowledge about how often and in what way women, compared to men, are portrayed in local newspapers online sports sections and the underlying editorial ... -
Är Forsberg alltid en bättre nyhet än Seger? - En kvantitativ innehållsanalys av nyhetsrapporteringen från EM i herrfotboll och OS i damfotboll 2021
(2022-03-22)Aim of thesis: The purpose of this study is to examine how equal Swedish sports journalism was during the summer of 2021, focusing especially on football. By examining the reporting of the Swedish national teams and ... -
Rapporteringen om våldtäkter under pandemin – En kvantitativ innehållsanalys av rapporteringen om våldtäkter under coronaåret 2020 i jämförelse med 2019
(2022-03-22)In 2020, when the corona pandemic swept across the world, restrictions were introduced that regulated the way people socialized. Some of the regulations were that night clubs closed, festivals and concerts were canceled ... -
När publiken får makten - En kvalitativ studie över hur klick och annan webbstatistik påverkar nyhetsvärderingen på svenska lokaltidningar
(2022-03-14)The aim of this study was to investigate how a strategic selection of journalists at Swedish local newspapers perceive that the significance of audience demand, expressed through web statistics and clicks, influences ... -
”Were you able to wear undergarments?” - En kvalitativ studie av intervjuer med kvinnliga och manliga skådespelare inom Marvel Cinematic Universe
(2022-02-24)Aim of thesis: The purpose of this study is to explore whether female and male actors get treated differently by entertainment journalists during press junket interviews and to see when and how gender is defined and created ... -
Granskande hantverkare och neutrala spårhundar? - En studie av svenska journaliststudenters yrkesideal och förebilder
(2022-02-24)The aim of the thesis is to examine journalism students' views on journalistic ideals and if they have any role models. By seeing how students value different journalistic ideals, this thesis aims to examine if the students ... -
“En talare åt gången” - En kvantitativ undersökning av hur manliga och kvinnliga politiker avbryts i 2010-talets slutdebatter i Sveriges Television
(2022-02-24)Aim of thesis: The aim of the essay is to investigate whether female and male party leaders are being interrupted equally, during the 2010s final debates in Sveriges Television (SVT). This, due to Public Service’s ... -
Facit till framgång - En kvalitativ studie kring vad som enligt arbetsgivare krävs för att bli anställd som reporter
(2022-02-24)This is a qualitative study that aims to investigate which skills and characteristics that are crucial for being employed as a reporter at a newsroom in Sweden today, and how an ideal reporter is described from the ... -
FÖLJ MIG PÅ INSTAGRAM! - En multimodal analys om personifiering på svenska partiledares Instagramkonton
(2022-02-24)Syfte: Syftet med undersökningen är att undersöka på vilka sätt personifiering visar sig i utvalda inlägg på Instagram från de tre stycken svenska partiledare med flest antal följare på Instagram. Teori: Personifiering ...