Kandidatuppsatser: Recent submissions

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    • ATT TALA MED BÖNDER PÅ BÖNDERS VIS OCH MED DE LÄRDE PÅ LATIN? 

      Sekund, Sara (2022-08-16)
      Executive Summary Unlike the business industries, which thrive upon economic purposes, cultural arts industries are often described being artistic and complex. In Sweden, good communication between business and cultural ...

    • När krisen kommer, en känslosam berättelse 

      Danielsson, Josefine; Englund Arvidsson, Lovisa; Menonen, Hanna (2022-08-01)
      During the covid-19 pandemic, citizens faced many changes in their everyday lives and it was up to the authorities to communicate to the population how that adaptation would work and look like. This essay will examine ...

    • En bild säger mer än tusen ord - men håller texten med om dem? 

      Suurküla, Jenny (2022-08-01)
      The news media has a large hand in how we perceive the world around us, and one sensitive topic which is widely reported on is refugees and asylum seekers. Therefore, there is and has been a great deal of research made ...

    • DEN INTERNA JÄMSTÄLLDHETSKOMMUNIKATIONENS FRAMGÅNGSFAKTORER OCH UTMANINGAR 

      Westh, Mia (2022-08-01)
      Gender integration is the Swedish government's main strategy for achieving gender equality, which means that a gender perspective must be considered in all political decisions that affect people's conditions, so that ...

    • ALLA DELAR, DÅ DELAR JAG OCKSÅ 

      Lyngfelt, Julia; Wendeberg, Olof (2022-08-01)
      This study examines how young women experience social media usage today compared to five years ago, before the #metoo-movement, with increased focus on experience related to digital activism, solidarity and political ...

    • Om du gör så här kommer killen att älska dig 

      Johansson, Jessica; Nerin, Henny (2022-08-01)
      TikTok is a social media platform centered around short user-produced video clips. It is one of the biggest social media platforms in the world with one billion active users, the majority of which are made up of young ...

    • I’M YOUR MAN 

      Horst, Elina; Kumlander, Filippa (2022-08-01)
      The purpose of this study is to examine how perfume advertising portrays men and women from a gender perspective. This qualitative study uses multimodal critical discourse analysis as a method and theory to analyze how ...

    • INFLUENCERS OCH FÖLJARE - EN ÖMSESIDIG RELATION? 

      Ekström, Elsa; Johansson, Evelina (2022-08-01)
      Social media is now part of our everyday life. Most people are either on Facebook, Instagram, Twitter, YouTube etc - or all of them. These social platforms have developed over time and concepts such as influencers and ...

    • PUTIN ÄTER LIM OCH UTOMJORDINGARNA SER PÅ 

      Andersson, Johannes; Carlsson, Fanny (2022-08-01)
      The morning of February the 24th 2022, the world woke up to the news that Russia had invaded its neighboring country Ukraine. After eight years of low-intensity fighting in the Crimean peninsula, Russia conducted a ...

    • HEJ GOOGLE! VILKEN ROLL HAR FÖRVÄNTNINGAR FÖR SYNEN PÅ INFLUENCER MARKETING PÅ TIKTOK? 

      Elinder, Rebecca; Kälström, Melina (2022-08-01)
      Commissioned by JMG, Gothenburg University, this study has taken on the significance and acceptance of advertising. In today’s society everything is based around the internet and social media platforms. Almost every ...

    • DET SKA VARA LÄTT ATT GÖRA RÄTT 

      Jannert, Samuel; Mühlhausen Järnstedt, Nanna (2022-08-01)
      Internal communication within public organizations is a vital part in making them function and to reach organizational strategic goals, however it is also somewhat forgotten. This is partly due to the glorification of ...

    • ETT NÖDVÄNDIGT ONT 

      Andersson, John; Holmqvist, Arvid (2022-08-01)
      Every day we are exposed to a large amount of advertisements. As social media has become an important part of many people's lives, advertising on these platforms has also become important for advertisers and major ...

    • Är det framgångsrikt att göra CSR-kommunikation tvingande? 

      Hellman, Lina; Skoglund, Filip (2022-08-01)
      Is it successful to force CSR-communication? As the environmental crisis is becoming increasingly urgent, the world is taking precautions to prevent the crisis from escalating into a point of no return. One example of ...

    • KAN DU BJUDA PÅ ETT LEENDE? 

      Nyman, Elin; Rönnfors, Nora; Zeherovic, Amna (2022-08-01)
      CAN YOU GIVE US A SMILE? The purpose of this study is to examine if the communication differs between journalists and female and male professional football players during live-interview situations. Since the 1900s sports ...

    • INSTAGRAM SOM ARENA FÖR POLITISK REKLAM 

      Magnusson, Lisa (2022-08-01)
      In today’s society, we see advertisement everywhere. Personal-targeted advertising has also grown larger because of the information-gathering of users' personal data, in order to design advertising that will suit the ...

    • SNUS ELLER GODIS 

      Alnesten, Sol; Engvall, Julia; Frankfelt, Filip (2022-08-01)
      The purpose of this study is to examine how young people experience the marketing and brand of VELO, a tobacco-free snus company based in Sweden. This from an ethical perspective, but also how it correlates to their use ...

    • SWIPEA UPP ELLER SCROLLA FÖRBI? 

      Drake, Victoria; Eklöf, malin (2022-08-01)
      During the last decade, social media has become an increasingly important part of our everyday lives, as has the advertising that we are fed daily on various platforms and social networks. The advertising on Instagram ...

    • Störande. Är det en definition? 

      Castor, Arvid; Norrman Humble, Carl (2022-08-01)
      The purpose of this thesis is to study and analyze how adolescents and young adults experience advertising on YouTube. We have through qualitative interviews studied our respondents' self-experienced attitudes towards ...

    • All reklam är jobbig! Eller? 

      Brännström, Cornelia; Larsson, Ellen; Karlsson, Julia (2022-08-01)
      We live in a society that is embossed by social media. It has gone from being a platform where you share photos and updates with your closest friends, to becoming a platform that influencers make a financial living on. ...

    • FÖLJ MIG PÅ INSTAGRAM! - En multimodal analys om personifiering på svenska partiledares Instagramkonton 

      Lundqvist, Gustaf; Moghaddam, Emil (2022-02-24)
      Syfte: Syftet med undersökningen är att undersöka på vilka sätt personifiering visar sig i utvalda inlägg på Instagram från de tre stycken svenska partiledare med flest antal följare på Instagram. Teori: Personifiering ...