Can Cause-Related Marketing Give Rise to Triple Win Situations?

dc.contributor.author	Nilsson, Caroline
dc.contributor.author	Bonnevier, Cecilia
dc.date.accessioned	2013-07-11T12:07:16Z
dc.date.available	2013-07-11T12:07:16Z
dc.date.issued	2013-07-11
dc.identifier.uri	http://hdl.handle.net/2077/33461
dc.language.iso	eng	sv
dc.subject	CSR	sv
dc.subject	CRM	sv
dc.subject	fit	sv
dc.subject	consumer engagement	sv
dc.subject	alliances mutual projects	sv
dc.subject	non-profit organizations	sv
dc.subject	social cause	sv
dc.title	Can Cause-Related Marketing Give Rise to Triple Win Situations?	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay