Frequent Flyers - Investigating key drives of a frequent flyer program membership

dc.contributor.author	Björklund, Adam
dc.contributor.author	Lawson, Jessica
dc.date.accessioned	2014-06-23T12:02:47Z
dc.date.available	2014-06-23T12:02:47Z
dc.date.issued	2014-06-23
dc.identifier.uri	http://hdl.handle.net/2077/36073
dc.language.iso	eng	sv
dc.subject	Frequent flyer programs	sv
dc.subject	Airline Industry	sv
dc.subject	Customer loyalty	sv
dc.title	Frequent Flyers - Investigating key drives of a frequent flyer program membership	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay