| dc.contributor.author | Leinonen, Jonathan | |
| dc.contributor.author | Larsson, Stefan | |
| dc.date.accessioned | 2014-07-03T09:04:18Z | |
| dc.date.available | 2014-07-03T09:04:18Z | |
| dc.date.issued | 2014-07-03 | |
| dc.identifier.uri | http://hdl.handle.net/2077/36421 | |
| dc.description | The Swedish e-commerce has been established for about 25 years, with strong growth from the millennium onwards. The companies that are active within it has many different backgrounds. Mail order companies were some of the early adaptors but today it is also common for companies to first create the e-commerce part of the business, before opening a store. A long list of companies has over the years come and gone, the rotation of the e-shops that are popular have constantly changed. We asked ourselves why.
We wanted to get an understanding of the Swedish e-commerce, both from a business perspective and from a customer perspective. This resulted in that we found out what distinguishes companies, active in the Swedish e-commerce through a multiple case study. We realized that the most common way for companies to respond to customer demands, was how they adapted the range of services they offer. To answer the research question, we have used theories about business models, relevant concepts and explored twelve companies spread over the three largest industries within Internet-based commerce in the Swedish market.
The findings from the study indicate a homogeneity among the services that e-retailers are offering, but also that industries differ compared to one another.
Keywords: Swedish e-commerce, retail e-commerce, multiple case study, service offerings | sv |
| dc.description.abstract | Den svenska e-handeln har varit etablerad i omkring 25 ar, med stor tillvaxt fran millennieskiftet och framat. De foretag som ar aktiva inom e-handeln har manga olika bakgrunder. Postorderforetag var nagra av de tidiga aktorerna men idag ar det aven vanligt att foretag forst skapar sig en e-handel for att sedan oppna en fysisk butik En lang rad foretag har under arens gang kommit och gatt, rotationen pa vilka e butiker som ar populara har standigt forandrats.
Vi ville fa en forstaelse for den svenska e-handeln, bade ur ett foretagsperspektiv och ur ett kundperspektiv. Detta ledde till att vi tog reda pa vad som utmarker foretag, aktiva inom den svenska e-handeln genom en multipel fallstudie. Vi insag att det vanligaste sattet for foretagen att bemota kundkrav, var hur de anpassade det tjansteutbud som de erbjuder. For att kunna besvara fragestallningen har vi utifran teorier kring affarsmodeller och relevanta begrepp, undersokt tolv foretag fordelade pa de tre storsta branscherna inom kommersbaserad internethandel pa den svenska marknaden.
De fynd som gjorts i undersokningen pekar pa en homogenitet bland de tjanster som e-handlarna erbjuder, men att branscherna utmarker sig gentemot varandra. | sv |
| dc.language.iso | swe | sv |
| dc.relation.ispartofseries | 1651-4769 | sv |
| dc.relation.ispartofseries | 2014:017 | sv |
| dc.subject | Svensk e-handel | sv |
| dc.subject | detaljhandel | sv |
| dc.subject | multipel fallstudie | sv |
| dc.subject | tjansteutbud | sv |
| dc.title | Nulagesanalys av svensk e-handel. En undersokning om hur tjanster anvands av foretag for at bemota kundkrav | sv |
| dc.title.alternative | Situation analysis of Swedish e-commerce. A study on how services are used by companies to meet customer demands | sv |
| dc.type | Text | eng |
| dc.setspec.uppsok | Technology | |
| dc.type.uppsok | M2 | |
| dc.contributor.department | IT-universitetet i Göteborg/Tillämpad informationsteknologi | swe |
| dc.contributor.department | IT University of Gothenburg /Applied Information Technology | eng |
| dc.type.degree | Kandidatuppsats | swe |
| dc.type.degree | Bachelor thesis | eng |
