Ironic Crisis Communication? Reflections on Three Videos y the Swedish Rail Company SJ

dc.contributor.author	Vigsø, Orla
dc.contributor.editor	Carlsson, Ulla
dc.date.accessioned	2014-11-14T10:03:38Z
dc.date.available	2014-11-14T10:03:38Z
dc.date.issued	2013-11
dc.identifier.citation	Nordicom Review, 34 (2) p. 123-134	sv
dc.identifier.isbn	978-91-86523-77-0
dc.identifier.issn	1403-1108
dc.identifier.other	10.2478/nor-2013-0059
dc.identifier.uri	http://hdl.handle.net/2077/37389
dc.description.abstract	Humour and irony are normally not recommended within crisis communication. So when the main Swedish rail company SJ in January 2011 issued three short videos taking an ironical stance on the company and its damaged reputation, it attracted a great deal of attention. But the good will generated by this unexpected irony was apparently never fully understood by the management, and was thus lost or directly undermined by their subsequent communication. This article addresses the specific case of SJ’s crisis communication in early 2011, with particular interest in the question of the use of humour and irony in a crisis situation.	sv
dc.format.extent	12 p.	sv
dc.language.iso	eng	sv
dc.subject	rhetoric	sv
dc.subject	crisis communication	sv
dc.subject	irony	sv
dc.subject	humour	sv
dc.subject	PR	sv
dc.title	Ironic Crisis Communication? Reflections on Three Videos y the Swedish Rail Company SJ	sv
dc.type	Text	sv
dc.type.svep	article, peer reviewed scientific	sv
dc.contributor.organization	Department of Journalism, Media and Communication, University of Gothenburg	sv