News Behind the Wall. An Analysis of the Relationship Between the Implementation of a Paywall and News Values

Abstract

This article explores the relationship between the implementation of a paywall and the editorial content profile in a local newspaper. The premise of the article is that the content published behind the wall is the content the newspaper values the most, and the article aims to contribute to an understanding of the interplay between strategic and economic decisions regarding news production and the editorial content. The Norwegian newspaper Fædrelandsvennen and its online initiative fevennen.no serve as cases in the study, and the article asks two questions: What are the most prominent news values behind the paywall, and how do they relate to commercial strategies regarding the introduction of the wall?