Show simple item record

dc.contributor.authorSjøvaag, Helle
dc.date.accessioned2014-11-14T10:39:57Z
dc.date.available2014-11-14T10:39:57Z
dc.date.issued2012-08
dc.identifier.citationNordicom Review 33 (2012) 1, pp. 53-66sv
dc.identifier.isbn978-91-86523-46-6
dc.identifier.urihttp://hdl.handle.net/2077/37397
dc.description.abstractFuture revenue streams for journalism are said not to lie in breaking news, but in spe - cialist journalism that can engender income to sustain news production. A case study of the Norwegian TV 2 News Channel, however, shows that its profit–making features lie not in its content but in its mode of distribution. The added value of the channel to DTT subscription packages is as much due to TV 2’s market power and news brand value as to the news channel concept itself. This article analyses the function of the news channel in today’s competitive journalistic landscape from the perspective of news sociology and media economy, presenting a quantitative content analysis of the news output of TV 2 News Channel, qualitative interviews with TV 2 news editors, and analysis of key strategy documents of the organization.sv
dc.format.extent14sv
dc.language.isoengsv
dc.publisherNordic Council of Ministers, Nordicomsv
dc.subjectnews channelsv
dc.subjectnews marketsv
dc.subjectprofessional ideologysv
dc.subjectjournalismsv
dc.subjectquantitative content analysissv
dc.subjectdigitalizationsv
dc.titleRevenue and Branding Strategy in the Norwegian News Market The Case of TV 2 News Channelsv
dc.typeTextsv
dc.type.sveparticle, peer reviewed scientificsv


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record