dc.contributor.author | Waade, Anne Marit | |
dc.contributor.editor | Carlsson, Ulla | |
dc.date.accessioned | 2014-11-21T08:31:54Z | |
dc.date.available | 2014-11-21T08:31:54Z | |
dc.date.issued | 2010-06 | |
dc.identifier.citation | Nordicom Review 31 (2010) 1, pp. 15-33 | sv |
dc.identifier.isbn | 978-91-86523-05-3 | |
dc.identifier.uri | http://hdl.handle.net/2077/37447 | |
dc.description.abstract | Paradise has been a significant concept in tourism as well in consumer culture. The present
article demonstrates how paradise is presented as visual, spatial and ideal concepts in ads,
and how they illustrate imagination as a central communicative effect in marketing and
consumer culture. Through an analysis of selected consumer and tourism ads for TV and
cinema presented in Denmark, the author points out different ways of reflecting view-
ers’ imagination of paradise as a place and condition. The author outlines a theoretical
framework for understanding imagination from a media-specific perspective as involving
cognitive, emotional and sensuous processes, respectively, and looks at how paradise, as
an active and present visual matrix in tourism and consumer communication, has a specific
appeal to viewers’ imagination | sv |
dc.format.extent | 20 | sv |
dc.language.iso | eng | sv |
dc.publisher | Nordic Council of Ministers, Nordicom | sv |
dc.relation.ispartofseries | Nordicom Review | sv |
dc.relation.ispartofseries | 1/2010 | sv |
dc.subject | Ads | sv |
dc.subject | visual culture | sv |
dc.subject | imagination | sv |
dc.subject | consumer culture | sv |
dc.title | Imagine Paradise in Ads Imagination and Visual Matrices in Tourism and Consumer Culture | sv |
dc.type | Text | sv |
dc.type.svep | article, peer reviewed scientific | sv |