| dc.contributor.author | Larsson, Larsåke | |
| dc.contributor.editor | Carlsson, Ulla | |
| dc.date.accessioned | 2014-11-21T11:52:50Z | |
| dc.date.available | 2014-11-21T11:52:50Z | |
| dc.date.issued | 2009-05 | |
| dc.identifier.citation | Nordicom Review 30 (2009) 1, pp. 131-147 | sv |
| dc.identifier.isbn | 978-91-89471-75-7 | |
| dc.identifier.issn | 1403-1108 | |
| dc.identifier.uri | http://hdl.handle.net/2077/37477 | |
| dc.description.abstract | What do the relations between the PR industry and the media look like? Are they traditional
media-source or pressure group relations from the PR side? What is the outcome of these
relations and how do they affect journalism and news selection? This study, based on inter
-
views with both sides, identifies a close and continuous, though mostly one-sided, contact,
in which PR actors steadily provide journalists and editors with instrumental news angles
with regard to news management. While the former claim that they often succeed in planting
their promotional ideas in newspapers and programmes, the latter mostly deny such a claim.
However, admitting that the PR sphere does constitute a skilful news producer, journalists
relate that, in times of decreased editorial resources, they are dependent on material from
outside sources. A mutually dependent, exchange relation can thus be seen as a summarized picture of the PR-media relationship. | sv |
| dc.format.extent | 18 p. | sv |
| dc.language.iso | eng | sv |
| dc.publisher | Nordic Council of Ministers, Nordicom | sv |
| dc.subject | public relations | sv |
| dc.subject | media relations | sv |
| dc.subject | PR-media | sv |
| dc.subject | news management | sv |
| dc.title | PR and the Media. A Collaborative Relationship? | sv |
| dc.type | Text | sv |
| dc.type.svep | article, peer reviewed scientific | sv |
| dc.contributor.organization | School of Humanities, Education and Social Sciences, Örebro University | sv |
