Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising

dc.contributor.author	Krafft, Jacob
dc.contributor.author	Saito, Rei
dc.date.accessioned	2015-02-03T11:49:52Z
dc.date.available	2015-02-03T11:49:52Z
dc.date.issued	2015-02-03
dc.identifier.uri	http://hdl.handle.net/2077/38135
dc.language.iso	eng	sv
dc.subject	Greenwashing	sv
dc.subject	False advertising	sv
dc.subject	Green marketing	sv
dc.subject	Consumer attitude	sv
dc.title	Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay