The Inc.redible risks of using myths! or how Apple has maintained different

dc.contributor.author	Agrell, Sofia
dc.contributor.author	Dunder, Sandra
dc.date.accessioned	2015-06-22T11:58:11Z
dc.date.available	2015-06-22T11:58:11Z
dc.date.issued	2015-06-22
dc.identifier.uri	http://hdl.handle.net/2077/39443
dc.language.iso	eng	sv
dc.subject	Myth	sv
dc.subject	Credibility	sv
dc.subject	Apple	sv
dc.subject	Cultural Branding	sv
dc.subject	Marketing	sv
dc.title	The Inc.redible risks of using myths! or how Apple has maintained different	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay