How User-generated content can be used to reveal the brand identity and image gap

dc.contributor.author	Björlin-Delmar, Annika
dc.contributor.author	Jönsson, Gustav
dc.date.accessioned	2015-06-22T12:33:08Z
dc.date.available	2015-06-22T12:33:08Z
dc.date.issued	2015-06-22
dc.identifier.uri	http://hdl.handle.net/2077/39448
dc.language.iso	eng	sv
dc.subject	User-generated content	sv
dc.subject	Marketer-generated content	sv
dc.subject	Brand identity	sv
dc.subject	Brand image	sv
dc.subject	Social media	sv
dc.subject	Instagram	sv
dc.title	How User-generated content can be used to reveal the brand identity and image gap	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay