The Evolving Role of E-commerce in Retail -Effects on Brand and Customer Relationships

dc.contributor.author	Eriksson, Charlotte
dc.contributor.author	Tenfält, Martin
dc.date.accessioned	2015-06-22T13:25:49Z
dc.date.available	2015-06-22T13:25:49Z
dc.date.issued	2015-06-22
dc.identifier.uri	http://hdl.handle.net/2077/39454
dc.language.iso	eng	sv
dc.subject	Retail	sv
dc.subject	E-commerce	sv
dc.subject	Brand building	sv
dc.subject	Customer relationship	sv
dc.subject	Loyalty	sv
dc.subject	Integration	sv
dc.subject	Relevance	sv
dc.title	The Evolving Role of E-commerce in Retail -Effects on Brand and Customer Relationships	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay