Brand communities och jakten på lojalitet

dc.contributor.author	Aspestedt, Malin
dc.contributor.author	Karlsson, Amanda
dc.date.accessioned	2015-06-23T07:29:34Z
dc.date.available	2015-06-23T07:29:34Z
dc.date.issued	2015-06-23
dc.identifier.uri	http://hdl.handle.net/2077/39460
dc.language.iso	swe	sv
dc.subject	Brand community	sv
dc.subject	Online brand community	sv
dc.subject	Loyalty	sv
dc.subject	Starbucks	sv
dc.subject	Lojalitet	sv
dc.title	Brand communities och jakten på lojalitet	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay