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dc.contributor.authorSarrimo, Cristine
dc.contributor.editorWadbring, Ingela
dc.date.accessioned2015-10-23T11:53:11Z
dc.date.available2015-10-23T11:53:11Z
dc.date.issued2015-10-21
dc.identifier.citationNordicom Review 36 (2015) 2, pp. 3-15sv
dc.identifier.isbn978-91-87957-18-5
dc.identifier.urihttp://hdl.handle.net/2077/40877
dc.description.abstractusing the reception and marketing of the footballer’s life story and autobiography as its main case. It is shown that the construction of a myth such as Ibrahimović transcends the materiality of the book as well as geographical, vernacular and media boundaries, as it is constituted as content in a digital network that produces signification. This ‘Zlatan content’ is framed by national Swedish values and a traditional Western myth of individual masculine excellence. It is also marked by emotions, class and race, telling a tale about the marginalized emotive immigrant becoming both a national icon and part of an imaginary Western ghetto experience and global literary canon formation. It is argued that the performance of excitable speech acts is crucial in the mediatization and branding of mass market literature and celebrities such as Ibrahimović.sv
dc.format.extent13sv
dc.language.isoengsv
dc.publisherNordic Council of Ministers, Nordicomsv
dc.relation.ispartofseriesNordicom Reviewsv
dc.relation.ispartofseries36 (2015) 2sv
dc.relation.uriDOI: 10.1515/nor-2015-0013sv
dc.subjectmediatizationsv
dc.subjectautobiographysv
dc.subjectclasssv
dc.subjectcelebritysv
dc.subjectemotionsv
dc.titleThe Mediatized Zlatan, Made by Sweden:An Immigrant’s Path from Provincial Othernesssv
dc.typeTextsv
dc.type.sveparticle, peer reviewed scientificsv
dc.contributor.organizationNordicomsv


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