| dc.description.abstract | There
has
been
a
shift
for
people
to
prefer
communicating
online
rather
than
face-‐to-‐face
during
the
past
few
years,
as
technology-‐mediated
communication
is
becoming
easier
each
day.
Most
of
this
type
of
communication
takes
place
in
social
media,
on
sites
like
Facebook,
which
were
designed
for
easier
networking,
but
this
shift
has
not
come
about
alone.
Negative
communication
can
be
found
all
over
social
media
and
the
topic
alone
has
gath-‐
ered
much
interest
in
Finland.
This
research
spans
over
analysing
patterns
of
the
technol-‐
ogy-‐mediated
communication
within
Finland
to
explain
this
phenomenon,
and
study
how
poorly
managed
personal
crisis
communication
is
connected
in
this
situation.
Drawing
upon
previous
studies
this
research
was
done
from
a
new
angle,
where
the
focus
is
on
individuals
instead
of
organisations.
Personal
crisis
communication
is
included
from
a
new
perspective
of
it
being
part
of
the
reason
for
negative
individual
communication
on
Facebook.
This
research
was
conducted
using
a
survey,
as
a
main
method
for
gathering
data,
as
it
offered
the
possibility
of
a
fast,
efficient
and
low-‐cost
distribution,
while
insuring
that
each
participant
received
an
identical
initial
experience.
The
questions
were
divided
into
themes,
each
presenting
an
intake
on
negativity.
The
comprehensive
scope
of
participants
offered
a
reliable
data
to
be
studied,
which
revealed
factual
and
reputable
findings.
In
ad-‐
dition,
the
gender
differences
were
seen
in
parts
of
the
data.
Misunderstood
communication,
group
communication,
anonymity
in
communication,
memories
of
communication,
background
affecting
communication
and
choice
filled
com-‐
munication
all
had
a
role
in
creating
negative
communication
on
Facebook.
This
was
con-‐
firmed
after
analysing
the
data
and
assessing
them
against
the
previously
created
theoret-‐
ical
framework.
Some
of
these
different
aspects
have
previously
been
involved
with
the
negative
communication
organisations
are
involved
with,
but
this
study
established
the
re-‐
lationship
of
them
with
individual
communication. | sv |
