Hur mer snack kan leda till mer sälj - En kvantitativ studie hur word of mouth påverkar Appel-konsumenters köpvillighet
dc.contributor.author | Roth, Emelie | |
dc.contributor.author | Nordmark, Martin | |
dc.date.accessioned | 2018-06-15T12:16:34Z | |
dc.date.available | 2018-06-15T12:16:34Z | |
dc.date.issued | 2018-06-15 | |
dc.identifier.uri | http://hdl.handle.net/2077/56650 | |
dc.language.iso | swe | sv |
dc.title | Hur mer snack kan leda till mer sälj - En kvantitativ studie hur word of mouth påverkar Appel-konsumenters köpvillighet | sv |
dc.type | Text | |
dc.setspec.uppsok | SocialBehaviourLaw | |
dc.type.uppsok | M2 | |
dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
dc.type.degree | Student essay |