How young consumers use retro brands and retro products to mediate and express discontent towards the present
dc.contributor.author | Olsson, Max | |
dc.contributor.author | Höglund, Jacob | |
dc.date.accessioned | 2019-02-26T13:43:20Z | |
dc.date.available | 2019-02-26T13:43:20Z | |
dc.date.issued | 2019-02-26 | |
dc.identifier.uri | http://hdl.handle.net/2077/59374 | |
dc.language.iso | eng | sv |
dc.subject | retrofication | sv |
dc.subject | retro brands | sv |
dc.subject | retro products | sv |
dc.subject | nostalgia | sv |
dc.subject | enchantment | sv |
dc.subject | authenticity | sv |
dc.title | How young consumers use retro brands and retro products to mediate and express discontent towards the present | sv |
dc.type | Text | |
dc.setspec.uppsok | SocialBehaviourLaw | |
dc.type.uppsok | M2 | |
dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
dc.type.degree | Student essay |