Företagskultur ur ett Ledar-och Medarbetarperspektiv - en studie av två säljbolag

Abstract

How is the organizational culture perceived by leaders and employees'? Does the employees' opinion differ from the view applied from the top by the leaders? In a world with increasingly harsh business climate and expectations from consumers and external stakeholders, companies have a lot to live up to in order to keep a strong position in the market. The company is expected to convey what they stand for and the values they work towards. In order to stand out in the crowd and be able to combine the various factors that are needed for success, organizational culture has become increasingly recognized. The purpose of this study was to gain a deeper understanding of how organizational culture permeates an organization, how the organizational culture is perceived by the employees' and whether the employees' perception differs from the perception and idea that the leaders of the companies' have. We have chosen to focus on how organizational culture is perceived by leaders and employees in two organizations in different industries but with the same main owner. The theoretical starting point for our study is that organizational culture can be controlled and we have chosen to use a methodological approach where we conducted a case study of two companies to answer our issue. We obtained our material from interviews, observations and secondary data. The empirical data we collected was then analyzed using the thesis's theoretical framework to create a deep insight into the companies' organizational culture. Data from employees' at the two companies that have been studied have then been summarized to be able to be analyzed and compared based on their different outcomes and their similarities and differences. Based on the analysis of our empirical material, we can conclude that the employees' and management have a fairly consistent picture of the organizational culture. The valuation that both employees and management express as strongest and which permeates the organizational culture is familiar.