Att bygga sin omgivning - Östersunds identitetsskapande och självpresentation

Abstract

The purpose of this study is to give the reader an insight into the history of Östersund and how the municipality works with urban planning and development in relation to its history, as well as democracy and welfare. Our research question highlights what identity the city has created by its marketing on social platforms and what the city wants to be associated with in its contemporary marketing. Secondary issues deal with aspects of power, and studies for whom the city is planned and built. Our study shows that the town of Östersund appears to work in a democratic and public manner with an open dialogue and invites citizens to participate and influence Östersunds future development. The study also shows that Östersunds public accounts on social media market themselves in a way that profiles and characterizes the city as a sports city, a profile that does reflect Östersunds history and citizens.