How do brand experiences create enchantment? A case study of Polestar

dc.contributor.author	Jonsson, Elvira
dc.contributor.author	Gärdfors, William
dc.date.accessioned	2021-02-12T13:30:15Z
dc.date.available	2021-02-12T13:30:15Z
dc.date.issued	2021-02-12
dc.identifier.uri	http://hdl.handle.net/2077/67684
dc.language.iso	eng	sv
dc.title	How do brand experiences create enchantment? A case study of Polestar	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay