How Managers in an MNC deal with Internal Communication -A Single Case Study

Abstract

This Case Study is a Bachelor Thesis in Management about internal communication. The purpose of the study is to increase knowledge and create a better understanding on how managers work with internal communication in an MNC. To answer the purpose of the study the following research question with following sub question have been designed: RQ - “How do managers in an MNC deal with internal communication? and SQ- “What communication methods and communication tools do they use?” The foundation of this study is a research approach based on a Single Case Study methodology where existing theories have been used in conjunction with our empirical findings. The refined theoretical framework has supported us in creating knowledge, understanding and insights about the field of internal communication. The Case Study was conducted on a unit within an MNC, a global leader within the technology area, with its headquarter situated in Gothenburg, Sweden. In the case study we used an approach of qualitative research in the form of interviews. The themes displayed in this study are communication methods such as face-to-face interactions, informal versus formal communication and how to utilize and structure different communication tools and communication implications. Our conclusions show that face-to-face meetings, both formal and informal, are important ways to communicate, over any other communication tool available in the organisation. In an MNC context, video conferencing is regarded as a form of face-to-face interaction, since physical meetings is often not possible. In addition, it is important to know when and how to use the different communication methods and tools. And also, how to systematise incoming information and filter it towards colleagues in order to overcome information overload. A more pulled, rather than pushed, information could help reduce overload and increase productivity in the organisation. Finally, in order to build efficiency and transparency it is important for managers to convey a clear vision towards employees.