| dc.contributor.author | Andersson, Emilia | |
| dc.contributor.author | Nylund, Alice | |
| dc.date.accessioned | 2022-10-21T08:46:26Z | |
| dc.date.available | 2022-10-21T08:46:26Z | |
| dc.date.issued | 2022-10-21 | |
| dc.identifier.uri | https://hdl.handle.net/2077/73964 | |
| dc.language.iso | eng | en_US |
| dc.title | How does Generation Z take a stand on brands that take a stand? | en_US |
| dc.title.alternative | A qualitative study of Generation Z’s perceptions of brand activism | en_US |
| dc.type | Text | |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.type.uppsok | M2 | |
| dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
| dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
| dc.type.degree | Student essay | |
