The perception of an influencer’s human brand - Factors that affect how an influencer is perceived when a scandal occurs.
| dc.contributor.author | Hasselblom, Jennifer | |
| dc.contributor.author | Nordén, Ester | |
| dc.date.accessioned | 2023-01-24T09:38:24Z | |
| dc.date.available | 2023-01-24T09:38:24Z | |
| dc.date.issued | 2023-01-24 | |
| dc.identifier.uri | https://hdl.handle.net/2077/74629 | |
| dc.language.iso | eng | en_US |
| dc.title | The perception of an influencer’s human brand - Factors that affect how an influencer is perceived when a scandal occurs. | en_US |
| dc.type | Text | |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.type.uppsok | M2 | |
| dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
| dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
| dc.type.degree | Student essay |