Student essays / Studentuppsatser: Recent submissions
Visas titlar 721-740 av 28416
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“Everyone Needs to Breathe the Green Air” - Recommendations for Implementing the EU Taxonomy
(2022-08-04)Title: “Everyone Needs to Breathe the Green Air” Authors: Felix Ahrås and Johanna Lindqvist Supervisors: Madeleine Englund and Rick Middel Date: 2022-06-05 Background and Purpose: As a consequence of the newly admitted ... -
AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement
(2022-08-04)This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that ... -
Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry
(2022-08-04)Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment ... -
The Perception of Femwashing - A qualitative study of how women perceive femwashing
(2022-08-04)Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, ... -
Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation
(2022-08-04)Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of ... -
Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes
(2022-08-04)Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization ... -
Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues
(2022-08-04)The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based ... -
Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping
(2022-08-04)This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how ... -
Sustainable Business Model Innovation Within The Automotive Manufacturing Industry - A Comparative Case Study of Volvo Cars and Lynk & Co
(2022-08-04)Title: Sustainable Business Model Innovation Within The Automotive Manufacturing Industry – A Comparative Case Study of Volvo Cars and Lynk & Co Authors: Isak Gunnarsson & Simon Johansson Tutors: Hani Elzoumor & Rick ... -
The role of household environment in omnivores transition to plant-based diet with a focus on gender as a center of interest
(2022-08-04)For many years, increased meat consumption and its impact on the environment have been a focus of research. Likewise, gender has often been studied as one of the major barriers towards reducing meat consumption, which ... -
“Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?
(2022-08-04)The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to ... -
What’s the hold up? A Single Case Study of Grant Thornton Sweden AB
(2022-08-04)The objective of this thesis is thereby to expand the literature regarding how companies can increase efficiency within the payroll department through the implementation of the Innovation Management Principles and the ... -
“Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products
(2022-08-04)Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. In this study, the ... -
Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?
(2022-08-04)Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several ... -
New market penetration by start-ups, how managers within new ventures can efficiently penetrate the EV repair market in Norway.
(2022-08-04)Electric vehicles are arguably the future of transportation, as a transition to electric vehicles is necessary to limit the ecological footprint and slow down global warming. A country that has been majorly successful ... -
Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online
(2022-08-04)There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing ... -
Development of sustainability metrics for suppliers in the Healthcare industry - A case study of Wellspect HealthCare
(2022-08-04)Sustainability is attracting the concerns from governments, individuals and communities. To respond to the interests from these stakeholders, many companies are paying more attention and efforts in the sustainability ... -
Value gains from increased visibility in the supply chain - A case study on Volvo Penta’s service market of spare parts
(2022-08-04)The complexity of supply chains worldwide has increased tremendously, with more global chains as well as increased demand for higher customer service levels. Technical enablers can to some extent ease this complexity and ... -
Cost to serve: The Interrelationships between costs in the Supply Chain of companies within the hard metal rock drilling and metal cutting tools industry
(2022-08-04)The globalised market has introduced consumers to a variety of affordable products with a wide range of desired attributes from competitors who are strategically located in areas with affordable labour, expertise, and raw ... -
Urban consolidation centres impact on event venues - Applying Materials Flow Mapping and Actor-Resource-Activity on the case study of Svenska Mässan Gothia Towers AB
(2022-08-04)Firms located in urban areas struggle with constraints on space, congestion, safety, pollution, and varying stakeholder demands. These constraints place added pressure on the logistics of these firms and will continue ...