Master theses
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The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers
(2022-12-14)This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; ... -
The Effect of Monetary Policy and other Macroeconomic Factors on Wealth Inequality in the United States
(2022-10-24)Wealth inequality is a crescent phenomenon and topic that has been gaining attention of late, not least in the United States, but in many other countries as well. This Master’s thesis seeks to discern what factors have ... -
Religion & Individualism-Collectivism in Nigeria- A study on the role of religion in explaining a person’s degree of individualism-collectivism for Protestants and Muslims in Nigeria
(2022-10-11)The dimension of individualism-collectivism in values has been shown to affect both innovation and growth. Cross-country differences generally indicate that Protestant countries are highly individualistic, Roman Catholic ... -
Swedish Public Service: Politically biased or not?- Using text mining on political speeches to measure the political content in public service news articles
(2022-10-11)Public service in Sweden is supposed to be a politically independent source of information but in recent years this has been questioned due to its perceived left leaning by the population. In this paper the notion of a ... -
Migrants and the COVID-19 Pandemic: Challenges to Institutions and Organizations in Managing Rohingya Refugees
(2022-09-14)A few of organiazational studies have been conducted in managing Rohingya refugees under COVID-19 pandemic situation. This study undertook a closer view of the organiztional aporaches in manaigng rohingya refugees in ... -
Influential factors of experiential outdoor consumption - A qualitative study investigating the experiences and perceptions of experiential outdoor consumers
(2022-09-13)Researchers agree on the harm materialistic values and consumption have on consumers’ well-being in society today (Black, 2010; Goldsmith & Clark, 2012; Isenhour & Black, 2010; Muñiz-Velázquez et al., 2017; Pieters, 2013; ... -
Love and Let Go: The Confessions of Sustainable Fashionistas - Exploring Sustainable Fashions Disposal from a Consumer Perspective
(2022-09-13)Sustainable fashion is sometimes called an oxymoron as many of the practices associated with fashion production and consumption are environmentally and socially taxing (Payne, 2019). Companies are experimenting with and ... -
Business Model Innovation as a Countermeasure to Changing External Environments - A Case Study of a Professional Service Firm in the Nuclear Power Industry
(2022-09-01)There is still considerable lack of theoretical foundation when it comes to the subject of business model innovation. However, what previous studies in the field have shown is that business model innovation is a favorable ... -
The social media and e-commerce information trade: Is privacy protection a losing game?
(2022-08-19)Background: As technology progresses and more information is gathered to meet the increasing demands of consumers, - businesses on social media and e-commerce sites are working on becoming increasingly practical and effective ... -
In- or Outsourcing within a Public Organization - A case study of internal allocation decisions between Intraservice and other subsidiaries within the Municipality of Gothenburg City
(2022-08-19)The concept of in- or outsourcing has been researched extensively in a private organizational context, in contrast to a public organizational context. This thesis uses a novel approach by applying the in- or outsourcing ... -
Dynamic Capabilities in Digital Transformation How to be Successful in Digital Transformation
(2022-08-19)Although firms on a large scale seemingly have realised the importance of becoming more digital in order to stay relevant in the future, organisations struggle to implement and scale digital initiatives outside isolated ... -
The Internet of Banking: how blockchain can revolutionize the banking system. An exploratory case study in the Italian banking industry: the Spunta Banca DLT project.
(2022-08-19)The driver of this study is the growing interest in blockchain technology and its use to develop inter-organisational structures considered capable of ensuring important benefits such as system transparency, operational ... -
New entrants disrupting the traditional business model of the global remittances industry through blockchain technology
(2022-08-19)The world is becoming increasingly digital, and technologies are emerging and evolving. Some of these technologies are considered to have disruptive potential, which is why it's important for industries and companies to ... -
WHY REINVENT THE WHEEL AGAIN? Investigating Challenges to Develop and Maintain Structural Capital in a Knowledge Intensive Network-Based Organisation
(2022-08-18)In a fast changing knowledge-intensive business environment, the importance of harnessing knowledge from employees has intensified. Thus, a key success factor for organisations stresses the ability to institutionalise ... -
The Strategic Approaches of Delivering Radical Innovations - A Case Study at F.H. Bertling AB
(2022-08-18)Title: Innovation strategy at F.H. Bertling AB Authors: Matilda Ström and Anna Maria Pejic Supervisor: Madeleine Englund and Rick Middel Date: 2022-06-03 It has been seen how digitalization has shifted consumer behaviors ... -
Blockchain-based Supply Chains - Why are Sustainability Benefits not Realized?
(2022-08-18)The world is constantly evolving, becoming more digital and new technologies are being developed. One such technology is blockchain, which has gained popularity through the cryptocurrency Bitcoin. However, there is much ... -
Contextual variables influencing firm’s ability to sustain continuous improvement processes: A comparative case study of the European operations of a global mining company Graduate
(2022-08-18)Purpose: The purpose of this study is to analyze the contextual variables that affect sustainability of continuous improvement in the mineral mining industry and explain how (and if) they affect the critical failure ... -
The effects of working from home on informal knowledge sharing within management consulting firms
(2022-08-18)Informal knowledge sharing is an essential part of organizational knowledge sharing practices and is vital for its competitiveness, which emphasizes the need for and importance of being able to capture and share this ... -
The Perception and Impact of Cultural Differences in Cross-Border Acquisitions - An analysis of how cultural differences affect the post-acquisition performance of acquiring companies in cross-border acquisitions
(2022-08-18)This thesis examines the relationship between cultural differences and the post-acquisition performance of cross-border acquisitions. Cross-border transactions have increased substantially in the last decades which has led ... -
Cloud Manufacturing: Implementation & Challenges in a Swedish automotive firm
(2022-08-18)During the last century, the idea of industry 4.0 has evolved, based on the rapid development of the industry as well as all the necessary components that are required. As a key component of industry 4.0, cloud manufacturing ...
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