Browsing Article by Author "Gothenburg Research Institute"

Now showing items 1-3 of 3

    • CSR in Electrification of Rural Africa 

      Egels, Niklas (2005)
      Multinational corporations (MNCs) are beginning to explore low-income markets in Africa in search of legitimacy and growth opportunities. This paper examines the CSR (corporate social responsibility) aspects of this trend ...

    • Virtual Servants: Stereotyping Female Front-Office Employees on the Internet 

      Gustavsson, Eva (2005)
      This article focuses on the service providers of the future: virtual assistants on the Internet. Recent technological developments, supported by intensive research on artificial intelligence, have enabled corporations to ...

    • Web Woman: The On-line Construction of Corporate and Gender Images 

      Czarniawska, Barbara; Gustavsson, Eva (2004)
      One of the many interesting applications of information technology is 'business on the net' and, within this trend, the appearance of virtual females whose job it is to assist customers by giving advice and delivering ...