A Systematic literature review on a managerial strategy "customer first" in software oriented organisations

Abstract

One of the main goals for software organizations is to satisfy the customers of the organization. This is one of the reasons why there exist certain managerial strategies, where the development process is customer centric. In this research, the authors performed a systematic literature review on identification of ‘customer first’ managerial strategies, where the main goal of such strategies is the satisfaction of the customers. Furthermore, the authors intended to find out what are the effects of customer involvement in a development process and what are the factors that affect customer satisfaction. The authors of this paper identified 6 customer oriented strategies within software oriented companies. The researchers also found out that customer involvement in a development process leads to positive impact, and a total of 40 factors that affect customer satisfaction. The results will be described in greater detail within this paper.