Packaging Design of DVD movies -in what way does the packaging design of DVD movies affect the value perception and the willingness to pay from a sensory perspective?

Simple item page
dc.contributor.authorNordberg, Karin
dc.contributor.authorNilsson, Johanna
dc.contributor.departmentUniversity of Gothenburg/Department of Business Administrationeng
dc.contributor.departmentGöteborgs universitet/Företagsekonomiska institutionenswe
dc.date.accessioned2012-06-18T11:19:52Z
dc.date.available2012-06-18T11:19:52Z
dc.date.issued2012-06-18
dc.identifier.urihttp://hdl.handle.net/2077/29367
dc.language.isoengsv
dc.setspec.uppsokSocialBehaviourLaw
dc.subjectpackingsv
dc.subjectdesignsv
dc.subjectDVD-moviessv
dc.subjectBlu-Ray moviessv
dc.subjectwillingness to paysv
dc.subjectvalue perceptionsv
dc.titlePackaging Design of DVD movies -in what way does the packaging design of DVD movies affect the value perception and the willingness to pay from a sensory perspective?sv
dc.typeText
dc.type.degreeStudent essay
dc.type.uppsokM2

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
gupea_2077_29367_1.pdf
Size:
11.55 MB
Format:
Adobe Portable Document Format
Description:
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
4.68 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Kandidatuppsatser Företagsekonomiska institutionen